The fair dedicated to womenswear, White, which will once again open its doors from 20 to 23 February 2020, expects to repeat the success of this past September’s edition

The event organised by IFEMA, which is increasingly a fashion fair of reference on the Iberian Peninsula, was visited by over 15 thousand professional visitors and 800 exhibiting brands coming from 37 different countries.  

At the Museum of Costume and Fashion, for the very first time, an exhibition explores the history, symbolic role and economic value of footwear, from classical times to the modern era.

After the success of the Chain Reaction line that revamped the legendary SS2000 Jungle Dress design made famous by J.Lo, Versace makes it return with another project dedicated to the sneaker, the Squalo sneaker.

Leader in the segment of footwear for well-being, IGF, a company from the district of Barletta, presents the new SS2020 collection of its Easywalk brand, which is characterised by an unmistakable mix of fashion and comfort.

The eponymous brand of Finnish designer Minna Parikka celebrates 15 years of activity, highlighting the global success of its vision: encouraging the self-expression of women.

A survey conducted by SEMrush among millions of web users identified the most popular trends and preferences in terms of sports footwear, confirming the appeal of Made in Italy and the leadership of Superga as one of the most clicked on brands.

More than 10 thousand products displayed by over 500 world-renowned brands received the thumbs up from industry professionals at the AYMOD sector fair.  

The Madrid event, organized by IFEMA and dedicated to the previews of shoes and accessories for Spring-Summer 2020, has attracted almost 3 thousand professional visitors, with a slight growth (+2%) in comparison with the previous edition.

On September 11, the leading brand of children’s footwear inaugurated a new flagship store in the heart of Milan with a ‘made-to-measure’ event for kids. The new store, a space full of light that extends across two floors, is dedicated to the entire family, flanking the footwear proposal with the new “Tu&Io by Naturino” Mini-Me clothing project.

After Paris, the space that Voile Blanche dedicates to the ‘society of beauty’ opens in Milan, in via Durini 4, offering not just footwear, but also a community of objects that create connections and vibrations between one another.

Swedish design, European workmanship and orthopaedic innovation are the leading traits of the Stinaa.J brand, representing an integral part of its timeless, elegant, and super-comfortable footwear.  

Sports were in the limelight at the Players District between performances, tournaments and special VIP appearances: this is how MICAM depicted sneaker culture

The “Scarpetta d’Oro” made its debut at MICAM with the contest’s most beautiful illustrations on show in the iKidsquare area in Hall 4 of the fair.