The winning mix of the Milan trade show White will once again present itself with the same desire for substance, creative energy, co-labs, special guests and brand mixes that made the September edition stand out. This past September’s edition was rewarded by the participation of 27,934 visitors with a clear international scope: the +3% rise in visitors was in fact made possible by the +9% increase in participation by foreign buyers, which compensated for the slight -1% downturn in Italian attendees.
In February, White will once again propose its Fashion Hub in via Tortona, with the same exact formula: under the spotlight will be brands fruit of attentive scouting with the confirmation of new projects, including the new location in the former Carrozzeria with the selection of Contemporary Windows and the sustainable project, Give Us A FOKus. Among the special areas, there will once again be the proposal of Archiproducts and Showroom Connection @White, which will host the brands preselected by buyers and the most important showrooms in Milan.
Moreover, leading names from the international retail panorama, which were also present at this past September’s edition, are once again expected to participate: Le Bon Marché (Paris), Galerie Lafayette (Paris), Harvey Nichols (London), Selfridge (London), Brown Fashion (London), Bongenie (Zurich), Paul Warmer (Amsterdam), El Corte Ingles (Madrid), Verso (Antwerp), Andreas Murukidis (Berlin), and Fatima Mendes (Porto). From the USA, Intermix (New York), Kina Zabete (New York), Jeffrey (Atlanta), The Webster (Miami), Johan Sheep (Philadelphia), and Hot Renfrew (Toronto). From Russia and Ukraine, Bosco dei Ciliegi (Moscow), Mercury (Moscow), and Helene Marlen (Kiev). From Asia, I.T. (Hong Kong), Harvey Nichols (Hong Kong), Club 21 (Singapore), Isetan (Tokyo) Barney’s Japan (Tokyo), and Daegu (Seoul). From the Middle East, Al Oustura (Kuwait City), Be More (Dubai) and Saks (Riyadh).
While awaiting the start of the new edition, here in the following pages it will be possible to browse our selection of the very best shoes seen at the September edition of the show.