In addition to the new dates (11-13 September), the fair will occupy a new venue, Hall 10, to facilitate the flow of visitors from the other lifestyle fairs taking place at IFEMA MADRID. Showcasing SS26 trends from over 250 brands.

In recent years, the emotional marketing has experienced exponential growth, becoming a strategic sector for companies around the world, with personalization and artificial intelligence as keywords.

Contrary to the post-pandemic forecasts, physical retail and multi-brand stores have not died and are living with online shopping and digital platforms: these were the conclusions of the summit The Future of Retail by Fashion Magazine.

Two Italian excellences meet to give life to an exclusive collaboration, emblem of craftsmanship, style and love for music.

Handmade in Italy with high quality materials, this backpack is the ideal accessory for those looking for a perfect balance between elegance, luxury and practicality.

The brand redefines the concept of display, offering an engaging format that combines technology, design and performance.

The historic brand that has made comfort its flag, focuses again on innovation with a revolutionary technology that combines sole and footbed without the use of glue, for flexibility never seen before.

In little more than 50 years, Lotto Sport Italia has become a global icon in sports footwear. Partner to tennis and football champions, it has always combined tradition, innovation and style.

Rosanna Sofia Pedone, Women's Style Manager of Cristiano di Thiene Spa, the company that manufactures and distributes Aeronautica Militare, tells the story and success of this brand that has been able to evolve without ever betraying its original values inspired by the world of flight and high quality.

From 14 to 17 June 2025, Riva del Garda will test the market recovery. The events focusing on consumer trends, retail innovation and international market analysis are back.

World Footwear data show uneven growth across markets, while forecasts are for an 8.4% increase in footwear consumption in 2025. Asia's dominance as world producer remains and the importance of 3D printing is growing.

Thanks to the new partnership and the opening of offices in France, the Dutch group with production in Brazil is able to meet the needs not only of large retail chains, but also of small retailers, with quality and diversified collections.

The 161st edition of the Offenbach leather goods fair, held from 15 to 17 February, highlighted the importance of interpersonal relationships for business development and the birth of new ideas and creative inspiration.

In a Total Look perspective, the synergies between clothing, footwear, bags, bijoux and accessories are being strengthened, with the two Madrid fairs to be held together in Hall 8 of IFEMA, from 11 to 13 September 2025. We talk about this with Julia Gonzalez Romo, also director of Intergift - Madridjoya.