June 4, 2025

In recent years, the emotional marketing has experienced exponential growth, becoming a strategic sector for companies around the world, with personalization and artificial intelligence as keywords.

Contrary to the post-pandemic forecasts, physical retail and multi-brand stores have not died and are living with online shopping and digital platforms: these were the conclusions of the summit The Future of Retail by Fashion Magazine.

In a Total Look perspective, the synergies between clothing, footwear, bags, bijoux and accessories are being strengthened, with the two Madrid fairs to be held together in Hall 8 of IFEMA, from 11 to 13 September 2025. We talk about this with Julia Gonzalez Romo, also director of Intergift - Madridjoya.

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