Focus on Markets

Markets news from our blog

Brands “play” with fashion

In a 2020 made of digital catwalks, live shows on social networks and new e-commerce mechanisms, such as shopping in live streaming, a phenomenon that has significantly picked up speed in the luxury industry is Fashion Gamification

Retail and the concept of OnLife

From an increased awareness of social and environmental issues to the arrival of glocal, from the increasing popularity of digital technology to the physical space as an experiential place at the service of customers. This is how the purchasing experience has changed in the post-Covid era.

Big is not always beautiful

The pandemic has brought to light a paradox: for years, small and medium-sized Italian companies have been told that, in order to survive, they had to grow and take on more weight in the market. Production flexibility and the low costs of family businesses now seem to allow the manufacturing fabric to survive, albeit with difficulty. 

Fashion must return to authenticity, with a pinch of TikTok

New challenges in the world of fashion according to the vision of some of its leading protagonists, from Frida Giannini to Dries Van Noten and Mugler’s Casey Cadwallade, from the ‘enfant terrible’ at Maison Balmain, Olivier Rousteing, to the Managing Director of TikTok, Adriano Accardo, without forgetting about the founders of Italy’s two leading showrooms, Riccardo Grassi and Massimo Bonini.

Digital scenarios

In the evolution of e-commerce post Covid-19, the fundamental fact to keep in mind is that consumers “leapt forward” by five years in the adoption of digital technologies in just eight weeks, with the majority of them having tried e-commerce for the first time

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