November 13, 2019

After the first six months of 2019, which saw footwear exports characterised by a dynamic positive trend in value and a favourable trade balance with double-digit growth, an alarming drop-off in volumes occurred, with a growing gap between leading designer labels and SMEs, and a domestic market in difficulty.

November 13, 2019

From one end, the weak banking system and devalued currency in Kazakhstan, and from the other end, the political-economic crises of the Ukraine, influenced the outcome of the last editions of Moda Made in Italy @Almaty and Moda Made in Italy @Kiev organised by Assocalzaturifici with Ente Moda Italia. Despite this, a number of business opportunities still presented themselves.

Notwithstanding the leading market value of the Russian market, Obuv mir Kozi – in Moscow from 21 to 24 October 2019 – did not manage to overcome the negative predictions made on the eve of the event, with clientele prey to the uncertainties surrounding the new system of mandatory marking, and the constant search for the best price.

When values are the mission behind the brand: Veja, the brand of ecological sneakers that first debuted fifteen years ago, has conquered the world while also enjoying an incredible online success that has made it part of the Lyst top brand classification. Today, it opens its first flagship store in Paris, in the heart of Marais.

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