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Pandemia-Chic?

In hindsight, this is how the fashion shows of Marine Serre and Richard Quinn shows were branded at their respective Fashion Weeks last February. Far from being medical in nature, the haute couture masks were the shock accessory on the F/W 2020 runways.

Communication in The Time of Covid-19

It is safe to say that the global pandemic has completely erased the way the fashion industry works, made of appointments, events, shows, photo shoots, with everything taking place “face to face”. After an initial moment of disorientation, the great creative minds of the fashion companies managed to find different and “welcoming” ways to be close to customers, buyers, stylists and sector operators.

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