Red balloons, sweets, and a friendly magician welcomed children and parents to the inauguration of the new Naturino store in Milan, which accordingly moves from its historical location in Via Durini to the new and larger location in Largo Augusto.The opening of the new flagship store reinforces the brand’s presence on the Milan market, where Naturino has always been synonymous with quality, design, and meticulous attention to the well-being of growing little feet with its brands Naturino, Falcotto, W6YZ and Voile Blanche junior. The new Naturino Family store also hosts the most recent Tu&Io by Naturino clothing project, which targets parents and other categories of accessories and services for children. “With this new space, we would like to address the entire family by offering – next to quality footwear – also a Mini-me collection made up by practical and urban outfits together with useful services, like a corner baby changing table, rent-to-buy strollers, and scooters with a wide variety of helmets. Here, there will also be events, exhibitions, and workshops” – comments Salina Ferretti, General Director of Falc.The new store on Largo Augusto occupies a total of two floors: on the ground level, the large store windows face out over Largo Augusto and via Cerva, filling the location with the very best natural lighting, while emphasising the antique oak parquet. Here, a grey stripe runs along the walls, highlighting not only the products, but also making it a pleasant area to sit in. All the colours and materials of the ground floor can also be found in the basement, where however the rapport between the two changes, with wood found only in the furniture, while the white of the walls and grey of the floors prevails. The colours are fresh and soft, thereby making the environment light, bright, as well as warm and welcoming for the entire family: a space that’s a genuine pleasure to visit, with knowledgeable and friendly sales’ clerks ready to offer the very best service attuned to the needs of the whole family.


From left: Ombretta Scocco – Communication Manager, Angela Ferrero – Shop Manager, Salina Ferretti – General Manager Falc Spa