Keen is now a certainty at Pitti Uomo as is its mood capable of excellently combining an eye-catching sneaker look with the performance of a hiking shoe.

The Jasper model, for example, is a historic shoe for Keen, produced for 15 years and available in numerous variations. It features the classic outdoor shoe look synonymous with safety and comfort, with the iconic toe-to-tongue lacing. The upper is responsibly produced leather: Keen tanneries, certified by the Leather Working Group, use less water, energy and chemicals during production and do not pollute wastewater during manufacturing processes. It’s perfect for hiking but doesn’t disfigure in an urban everyday wear.

The Jasper Zionic, on the other hand, is Keen’s original “outdoor sneaker”, reworked into an iconic new version with a rubber sole that offers maximum traction thanks to an ‘aggressive’ lower profile. The fit is more streamlined and cushioned, for maximum support even during fast movements.

We end with the women’s Hypowser, which is a combination of two iconic Keen shoes: the soft cushioned Howser shoe and the cushioned Hyperport sandal. Easy to wear thanks to the wide Velcro strap and “Crushback” heel, they feature a shock-absorbing injected foam midsole.