Chiara Daverio launches the ‘Rainbow’ capsule

The ‘Rainbow’ capsule of bags, scarves and shawls is the designer’s declaration of love for the variety of colours, but also for the environment, because Chiara Daverio has chosen to embrace upcycling as the central philosophy of the collection. All materials used come from international fashion excellence, surplus materials that would otherwise have been unused.

Kylie Jenner is the face of Sam Edelman’s S/S 2024 campaign

In a rare appearance outside of her brand, Kylie Jenner fuses avant-garde taste with timeless elegance in her style, much like Sam’s iconic designs from the past two decades. “I am honoured to be an ambassador for the Sam Edelman brand, especially on the occasion of its 20th anniversary, which celebrates craftsmanship and commitment to empowering people through footwear,” said Kylie.

Steve Madden presents the new Performance line

Crafted with cutting-edge manufacturing technologies, the new Performance line is composed of bold and distinctive trainers with a variety of stylistic perspectives – from sleek and architectural to bold and rugged. Each design is conceived to promote effortless movement, while layered technical materials ensure the perfect balance of breathability, stability, shock absorption, stretch and traction.

Green George revisits the great classics

The FW23/24 collection revolves around the great classics, starting with the moccasin made in Polished leather with Blake processing, to arrive at the ankle boot with light rubber sole and Ideal craftsmanship, perfect for those not afraid of the weather. Not to be missed is the iconic Derby model by Green George, which for the cold season comes to life in a very fine brushed shiny black leather with a leather sole. It is the Blake-Rapid processing that makes the difference, guaranteeing waterproofing and durability of the bottom.

Lotto presents OOH!, the first tennis produced with recycled tennis balls

The historic Italian sports company presented at the last Pitti Uomo its new OOH!! project, which officially kicks off the new path of sustainability undertaken by the Montebelluna-based company with the strategic support of ACBC, a leading Italian reality in responsible B2B consulting, which will also support Lotto in the publication of the 2024 Sustainability Manifesto. OOH! is made in Italy from materials derived from recycling processes and is characterised by the composition of the sole, which is produced from recycled tennis and padel balls, and the upper, which is made from apple processing waste. For each pair of trainers, 1.5 tennis balls are used.

Panchic: play between shiny and matt

The Italian brand that conquers with a refined yet comfortable style proposes among its novelties the iconic high-top trainer model that, for the occasion, is dressed in light. The suede upper, a must for Panchic, is in fact embellished with lurex threads, while the tread and laces are in the same colour for greater refinement. We also find the ankle boot model in matt suede with logoed tread, visible lace loops and trekking-inspired rubberized round laces, and soft sheepskin lining for unparalleled comfort.

Filippo Magnini new testimonial for Guardiani’s FW24-25

The famous Italian swimmer, with his multifaceted soul, was chosen because he embodies all the values that have always distinguished the brand and its flagship product, WEN, the best-selling trainer with sport-fashion DNA. “It is a trainer with a retro silhouette, versatile and very light, designed for men like him, always on the move but with a precise aesthetic taste, in a perfect balance between style and functionality” – underlines Rubina Guardiani, Communication Manager. The colours play with the elegance of the classics alternating with brighter, more trendy tones, the result of the brand’s continuous and in-depth stylistic research.

CULT brings the Total Look to Pitti Uomo

“The strategy is to develop a total look by CULT, which is why we chose Pitti Uomo with the aim of making the label known not only as a footwear brand, but as a lifestyle brand,” said Massimiliano Rossi, general manager of Zeis Excelsa Spa. In fact, in addition to footwear, the clothing and accessories line was also presented at Pitti Uomo. Also present at the fair was the CULT BOLT project, the iconic footwear line that conquered entire generations between the 1980s and 1990s in underground culture.

De Couture: design oxymoron

Iconic, imaginative, at times cheeky and at times bon ton, capable of changing skin depending on how you look at it or how you wear it. The De Couture handbag collection is an oxymoron of design, where maximalism coexists with minimalism, the exuberance of colour alternates with black&white rigour and the material emphasises contrasts. First of all leather, and then metal accessories to accompany (or break up) the shapes. The iconic line, Dalida, in addition to the comfortable shopping bags and mini bags, includes new models constructed with skilful interlacing of chains made entirely by hand, and is enriched with new materials, expanding the colour palette.

Gio Marrazzo: HORROR VACUI

Horror vacui literally means “terror of the void”, but what the designer wants to convey with this new collection of jewellery is the emotions that generate despondency and fear, but also the happiness one feels in overcoming them. One finds the charm of antique jewellery, but at the same time perceives a modern note that makes each creation wearable in a plurality of contexts. Pearls are as always predominant, as in the HORROR VACUI model, where the intense black of the onyx symbolising emptiness and darkness is illuminated by the presence of three marvellous teardrop pearls, which act as a guide on a new road without lights and directions.

Junk: when upcycling becomes trendy and chic

Launched in 2019 by a collective of luxury sector professionals behind which lies the creative direction of BRVTO, a London-based agency, assisted by Italian designer Matteo Pontello, Junk offers eyewear collections that combine sustainability, design and high quality. The starting point of each collection is waste materials (hence the choice of name), which give rise to frames with high technical standards and precious finishes. Each frame can in turn be recycled (potentially infinitely), and is embellished with a logo engraved with a delicate ‘J’ in 925 silver.