In 2021, menswear exports grew by +13.4%, imports by +8.2%, but compared to 2019, foreign sales are down by -5.3% and the target markets have changed.

The 2022 edition of the ‘Intellectual Property and Youth Scoreboard’ released by EUIPO shows how over half of European youths have purchased at least one counterfeit product online in the last year.

The Pitti Discovery Foundation’s exhibition project returns to Pitti Uomo. The project was born in 2020 at the height of the pandemic to fill a cultural, social and market need, with a new selection of innovative and sustainable brands.

Pitti Uomo presents a selection of Ukrainian fashion designers and brands in a dedicated space at the Fortezza da Basso, together with a special photographic exhibition by Synchrodogs.

The Florentine show celebrates the Belgian designer’s unique style and noir romanticism with a special project dedicated to her.

From the stand proposed at Pitti Uomo to the collection itself, FILA returns to the origins of sports, reproposing models from its historic archive alongside futuristic and state-of-the-art materials and technologies.  

The Thai brand presents at Pitti Uomo its colourful collection of sandals in recyclable rubber, which can be personalised thanks to over 170 possible combinations of soles and laces.   

The new ss2023 collection proposes trendy and sustainable sneakers, which lead us to reflect upon the passing of time.   

The capsule collection is inspired by the textures, details and colours of the livery of the iconic FIAT car and uses the Organix 3.0 technology to create innovative, high-performance and sustainable shoes.

From two innovative leaders on and off the water arises a capsule collection of accessories characterised by exclusivity, responsibility, and performance.

The Swedish brand organised a ‘secret’ race through the streets of Florence on the occasion of the men’s fashion review, with which it formalised the distribution of its products on the Italian market and the presentation of the new collection at the fair.  

At the 102nd edition of the Salone in Florence, the Varese-based company presents the lightweight, high-performing “foldable shoe”, with a three-dimensional design, ideal for travelling

The new captivating sneaker capsule inspired by the murals of the famous Miami neighbourhood makes its debut at Pitti Uomo.

“TIME OF, LET’S PLAY!”: this is the slogan of the Made in Italy sneakers brand that launches its new collection  in Florence with a strong and sporty feature.