The Pitti Discovery Foundation’s exhibition project returns to Pitti Uomo. The project was born in 2020 at the height of the pandemic to fill a cultural, social and market need, with a new selection of innovative and sustainable brands.

The capsule collection is inspired by the textures, details and colours of the livery of the iconic FIAT car and uses the Organix 3.0 technology to create innovative, high-performance and sustainable shoes.

The Swedish brand organised a ‘secret’ race through the streets of Florence on the occasion of the men’s fashion review, with which it formalised the distribution of its products on the Italian market and the presentation of the new collection at the fair.  

At the 102nd edition of the Salone in Florence, the Varese-based company presents the lightweight, high-performing “foldable shoe”, with a three-dimensional design, ideal for travelling

“TIME OF, LET’S PLAY!”: this is the slogan of the Made in Italy sneakers brand that launches its new collection  in Florence with a strong and sporty feature.

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