Famous Italian swimmer, world and European champion, Olympic bronze medalist in Athens, now show business personality and entrepreneur in the wellness industry, Filippo Magnini is Guardiani’s new testimonial for the new FW24-25 collection. A man with a multifaceted soul, always ready to face life with grit in all its aspects, he embodies all the values that have always distinguished the brand and its flagship product, WEN, Guardiani’s best-selling sneaker with sport-fashion DNA.

“We chose Filippo Magnini because he perfectly reflects the dynamic and lifestyle attitude of the brand and our iconic Wen sneaker. A sneaker with a retro, versatile and very light silhouette designed for men like him, always on the move but with a precise aesthetic taste, in perfect balance between style and functionality”, stresses Rubina Guardiani, Guardiani Communications Manager.

Wen sneakers play with the elegance of a classy palette by alternating it with brighter and more trendy tones, the result of the brand’s continuous and in-depth stylistic research.

“The Guardiani brand belongs to the company BLUMORE s.r.l. and has been produced and distributed by the Zeis Excelsa Group since 2020. Until now, the distribution strategy has focused on the Italian market, starting from next season we plan more expansion abroad”, concludes Massimiliano Rossi, General Manager Zeis Excelsa.

A line from Magnini: “Ever since, after trying many sports, my grandmother threw me into the pool and I instantly fell in love with water, I spend a good part of my time barefoot. When I wear a pair of shoes again, I demand that they be beautiful and versatile, but most importantly, comfortable. Guardians’ Wen meet all these requirements”.