A virtual try on in augmented reality and a contest for the chance to win a year’s supply of Nike footwear for the launching of the new Air Vapormax

Production flexibility is undoubtedly one of the advantages of the South African footwear and leather goods industry. As well as the ability to interpret European taste and quality, to have sustainability issues at heart, and to be able to easily trade with the West without duties and using a good structural and logistical network.

Over 13,000 visitors, 85% of which are buyers, and a programme with particularly rich contents, happenings, talks, installations in the Tortona Fashion District mark the resumption of the Milanese exhibition ‘with a bang’.

From the Veneto region a start-up that focuses on digital to create a new business model in the fashion sector, creating a trait d’union between production, distribution and consumer. 

Eli, a joint venture from the Marche region founded thanks to the intuition of Marco Marchi and Maurizio Croceri, coming off of important seasons of growth and evolution, chooses to return to the fair with an overall area of 330 square metres.

Fruit of the cooperation with CCCLA, a collective of 15 Chinese companies will participate in the 92^nd edition of MICAM Milano, from 19 to 21 September, presenting a high quality selection

MICAM Milano is ready for its 92nd edition, which is back in attendance with respectable numbers and a new formula concentrated in three days, from 19 to 21 September 2021, at Fiera Milano

Eighty-five Spanish brands will once again be the protagonists at the long-awaited return to the physical fair, starting from the next International Exhibition of Footwear in Milan, to present operators from around the world with their new summer collections, which are an expression of creativity, tradition, and a quality that is attentive to the environment.

A new brand created in the middle of the full lockdown and proposed through the website privatoeco.com, which in a short time has conquered a large community with its eco-sustainable slow fashion.

From sneakers with the iconic colours of Lidl to the glitter Eyelike products of Ferragni, from the rubber clog designed by Crocs-Balenciaga to the Prada tote bag: here are some of the accessories that have made the public go wild on the web.

With Claudia Garcia, purchasing consultant and part of the Expo Riva Schuh community, we spoke of the last edition of the event, her vision of the market, and future prospects for the sector

With the outbreak of Covid-19, and the resulting change in lifestyle and consumer habits on an international level, the e-commerce channel created to ‘recount’ Italian high craftsmanship to the world has experienced double-digit growth, becoming a concrete example of resilience and adaptability to change.

Jumpsuits, pyjamas, and slippers are officially banned, while room is made for bright colours and throwbacks to the 80’s and 90’s, with a growing interest in green and sustainable products: these are the leading trends characterising post-Covid purchases.