For the first time in the UK, Nike and JD, for the launching of Nike Air Vapormax, team up with Tik Tok, allowing members of this social community to access short videos so they can try on different coloured versions of the shoe and compete in a contest for the chance to win a year’s supply of Nike shoes. The three colourways of Nike Air Vapormax can be tried on virtually thanks to an innovative 3D AR Branded Effect, without having to leave the comfort of your own home, while the open competition on #JDVaporMaxShuffle is based on the notes of a bespoke track that invites users to interact and register their own videos.