From next Sunday, the novelties of the SS22 season will be protagonists at the Liu Jo Shoes stand of MICAM. First among them, an unprecedented collaboration with Vibram for the launch of the brand new Liu Jo 12:12 sneakers, a product destined to become an icon of the brand. The new model will rely on the unique Liu Jo style, translated in particular into the sneakers segment with contemporary and extremely versatile models, and on the distinctive high-performance rubber sole signed by Vibram, which has always been committed to the research and development of innovative products and revolutionary designs able to offer maximum performance in terms of grip, comfort and lightness.
A novelty that accompanies the in-store launch of the brand new Liu Jo footwear capsule created in collaboration with the German digital creator and influencer Leonie Hanne: Leonie’s colour and style are combined with Liu Jo’s allure. It ranges from boots with important chain details to décolleté and nappa boots with a contemporary soul, which will colour autumn with their energy, substantiating Eli’s new path, now also oriented towards the construction of projects with talented and capable personalities to create their own style vision from a Liu Jo perspective.
A direction that the company has strengthened in recent months thanks to the Locker Room project (www.locker-room.it), a creative laboratory born within the Eli Group which aims to bring together contemporary creative talents to build new and dynamic projects in the segment of shoes, as is the case with the newborn streetwear brand Enterprise Japan launched on the platform.
The new products are accompanied by very positive business results: the forecast turnover for the year 2021 is in fact around 60 million euro, with an important share of internationalisation that today “weighs on” the total by 60%, thanks to the important driving force of markets such as Russia, Belgium, Germany and some Eastern European countries.
Maurizio Croceri, CEO and shareholder of Eli: “Eli’s strength lies in the business model adopted. We move and think as if we were still a start-up. We stay focused on goals, working with discipline and putting people at the centre. We always keep in mind that limits and difficulties are the best engine for creativity”.