The historic Italian sports company, a leader in the footwear district of Montebelluna, renewed its participation in Pitti Uomo by presenting an important novelty: OOH! With this project, Lotto officially kicks off its new sustainability journey, with the strategic support of ACBC, the leading Italian B2B responsible consulting firm, which will also support Lotto in the publication of the 2024 Sustainability Manifesto. OOH! is made in Italy from materials derived from recycling processes and is characterized by the composition of the sole, which is produced from recycled tennis and padel balls, and the upper, which is made from apple processing waste. For each pair of sneakers, 1.5 tennis balls are used.