A Spanish brand of bags and fashion accessories for women, Anekke is part of the Azzar Group, present in the leather goods sector since 1996. “We like to say that Anekke is a brand with a soul, because it makes our customers fall in love through its stories. We don’t just sell bags or shoes, we sell a story. That’s why we like to say that we don’t have customers, but fans, who follow us on our journeys and wait, campaign after campaign, to discover the new collection. And this ‘fan effect’ translates into an excellent sell-out at the point of sale, making us one of the brands with the highest turnover,’ Joan Escortell, Bussines Director, proudly states.
Where does this particular name come from?
Anekke is the name of the character who gives life to a unique woman who, through her travels and inspired by other iconic women, develops her collections, season after season. Anekke is a woman with an adventurous, dreamy spirit, capable of overcoming all barriers. What we want to propose is a true total look, including bags for women, coordinated with footwear, textiles and fashion accessories.
What distinguishes your product from your competitors?
Our brand, besides having a soul and a history, is characterised by a great love of detail: this has become our trademark. The collections are designed with love, with original proposals of prints and designs, enriched with ornaments and embroidery, totally customised, for a product that gives the wearer a unique identity.
Who is the Anekke woman?
Anekke is an emotional brand, which communicates emotions as well as selling a product. This is why women all over the world, even very different ones, recognise themselves in the brand. Our product range is so varied and with such a strong identity that, together with the values we convey, it is easy for a woman to find in any Anekke line what she is looking for and what makes her feel good. And that is something magical that only Anekke knows how to do.
How important is footwear within the Anekke total look?
The footwear collection was created in 2023 in response to demand from our customers, who were looking for new categories for the brand, and it quickly became one of the most important categories in our catalogue, with excellent growth prospects in this area.
Where is the brand distributed?
Anekke is mainly distributed in chains and fashion shops. We are present in more than 60 countries, in many of the world’s most important retailers such as El Corte Inglés in Spain, with customised outlets where our entire universe is represented.
What are your most important markets?
Our target market is Europe, especially Spain, Italy, France and Germany, but we aim in the short term to establish ourselves in markets such as the United States and Mexico.
How important is sustainability for you?
Sustainability is at the core of our products. All our bag collections are eco-friendly, which means that the materials used in their production are non-polluting. Furthermore, for the past 4 years, we have presented the Anekke Nature collection, made with 80% recycled materials and 100% love for the planet. This collection has been awarded the Global Recycled Standard certificate.
