The impact of the pandemic on our lives has been devastating. It has not only changed our everyday life, social relations and shopping habits, but destabilised the entire supply chain of the footwear and leather goods sector.
In the next appointment of the Expo Riva Live Talks – entitled “The post-covid globalisation process”, scheduled for the coming 25 March 2021 at 2.00 pm (CET) on the marketspace Swapcard – Joao Maia (General Manager – APICCAPS) and Marco Sani (General Agent – Euler Hermes Italia) – in the company of the moderator Enrico Cietta (Fashion Economist & CEO of Diomedea) will identify and review the primary instability factors that have impacted on the production, distribution and use of leather goods, footwear and accessories studying their effects in the short and medium term. They will analyse how the companies managed to absorb the shock and will determine the different strategies to restart a virtuous process.
In particular, three instability factors will be examined by the protagonists of the debate:
• raw materials and prices: how the lockdown mechanism that characterised the first phase of the pandemic could lead to a shortage of raw materials which then had important repercussions throughout 2020
• short supply chains: how supply chains became “restructured” and directed towards shorter chains compared to those of the pre-pandemic world, not only to limit the effects of lockdowns, but also to respond to a revolutionary and extremely unstable demand. Shorter supply chains allow, as a matter of fact, shorter response times.
• unstable demand: how the different pandemic waves have also generated different waves in demand. On one side, demand has not only proved low, but above all unpredictable. The openings and closings of shops and the reaction that people and consumers have had in the face of this, have made purchasing cycles very short, forcing companies to interpret them with the utmost speed and flexibility.
During the live talk we will also discuss the effects that these instability factors are having and will have on the first and second half of 2021. In particular, the following will be analised:
• policies and strategies adopted by companies in relation to prices and differentiation elements selected to continue to offer their products to consumers
• payment trends with a focus on insolvencies of creditors/credit insurance systems, which could and have generated a problem in the footwear system.