Pitti Filati and Pitti Uomo (edition number 100) will be forerunners for the resumption of trade fairs.
The forward postponement of the dates of the fashion shows between the end of June and the beginning of July were considered essential by the organisers to give companies time to recalibrate their plans and gain two more weeks for the health care stabilisation.
“The new dates of the fairs – says Raffaello Napoleone, CEO of Pitti Immagine – are the result of an in-depth comparison with the international organisations of major fashion events and in particular with the Italian system, including textile products fairs, in order to avoid overlaps and build a calendar with a market logic. We are confirming Pitti Uomo from four to three days to ensure that exhibitors optimise time and costs, offering them quality set-up solutions at reasonable costs. We will also enhance the Fortezza da Basso for the programme of events, where the same exhibitors will be protagonists, and also provide a selection of special projects dedicated to fashion research, new generations and the sustainability theme”.
Safety, rationalisation and integration will be the keywords of the event.
The rationalisation concerns, for example, the choice of holding simultaneously at the Fortezza the Uomo and Bimbo fair, which we think can benefit from the concurrence of the shows.
The entire summer cycle will be characterised by a strong integration between the physical and digital format, trying to exploit all the possibilities of breadth and depth of the service that they offer together.
Here are the dates and locations of the upcoming events:
Pitti Immagine Filati, 28-30 June 2021, Stazione Leopolda, Florence
Pitti Immagine Uomo, 30 June – 2 July 2021, Fortezza da Basso, Florence
Pitti Immagine Bimbo, 30 June – 2 July 2021, Fortezza da Basso, Florence