The decision was made this past Tuesday, 17 November, during the video conference held by the Pitti Immagine Board of Directors presided over by Claudio Marenzi: considering the current status of the health emergency in Italy and around the world and the containment measures adopted by the Italian Government, the board decided to move Pitti Uomo, Filati and Bimbo to February 21-23, 2021, bringing all of the trade fair activities and special events to the venues of Fortezza da Basso-Stazione Leopolda.

There are three criteria that have been adopted in order to identify the new dates and the combined formula of the shows, explains Claudio Marenzi:  “the fairs should be held in a useful period for the sales campaigns; the identity of each fair should be preserved and, at the same time, it should give a strong system signal with regard to both the production-commercial chain which represents a specific value of Italian fashion, as well as the Italian calendar of fashion presentations (resulting in the decision to take the three days prior to the opening of the Camera della Moda fashion week in Milan). This way we are sure to have a strong consensus also among national institutions, like Maceci and ICE, which have guaranteed us significant support, and among local ones”.

Although the scheduling in February will be a little late for the sales campaigns of the collections, the organisers believe that there will still be good portfolio margins for buyers, especially all those who feel the need to have a precise, physical contact with stylish products of high manufacturing value. Supporting the physical moment of the fair, the events will be opened ahead of time on the Pitti Connect digital platform, offering a big promotion through the online sales system that will reach top buyers all over the world.”

With current sanitary and safety regulations in a place of primary importance, the Florentine shows will not renounce to offering the usual programme that combines the exhibition itself with a rich calendar of events and fashion presentations, fashion shows, and special projects.

Claudio Marenzi