The 52^nd edition of Moda Made in Italy ended this past 2 October, bringing to the MOC – Munich Order Center more than 150 brands and their collections for Spring-Summer 2019. The event, promoted by Assocalzaturifici, as part of the association’s international initiatives, recorded results in line with forecasts, thus overcoming the initial misgivings concerning the event’s dates, which coincided with Oktoberfest. “The results in terms of buyer turnout were in line with the last two editions of the event. We are accordingly satisfied. Companies did business and we even met up with new customers who had not been a source of orders for some time now. Certainly tensions in the German footwear retail market persist, while price continues to be a priority. Despite all this, our organisation will continue to invest in a market, like the German one, which is extremely important for Italian products” – commented Giovanna Ceolini, Vice Chair of Assocalzaturifici.
Moda Made in Italy accordingly remains the Exhibition of reference in Germany and Northern Europe for quality Italian footwear, key to rounding off the season’s orders, with show dates strategically positioned on the international trade fair calendar right after Micam. It is exactly with this in mind that Assocalzaturifici announced the new set of show dates for 2019, which will be from 24 to 26 March and from 6 to 8 October 2019. “The October 2019 edition of Moda Made in Italy is even more strategically positioned on the German trade fair calendar”, explains Giovanna Ceolini -. “The event effectively closes the season, and we thought it would be best to hold it farther away from Micam in Milan, after Oktoberfest, an event which is viewed as a disturbance by members of the trade”.

This accordingly prevents dangerous overlappings, repositioning the event at a more practical time in line with commitments on the trade calendar and the timing of retail business in Germany.

In 2017, around 34 million pairs of shoes were exported to Germany, worth more than one billion euros (+2.7% over 2016), at an average price of just under 30 euros a pair (up 3.5% over the previous year). Germany represents the second largest foreign market for Italian shoemakers (after France) and the third by value, after France and Switzerland. In the first quarter of 2018, flows from Italy increased 3.2% by quantity over the first quarter of 2017, with more limited dynamics which are however equally positive in terms of value (+1.6%).