Design, innovation and respect for the environment are the core values of the NEW:DO project, which, with the coming summer season, will be opening up to include womenswear and menswear, as well as footwear and outerwear.

Faithful to their mission to reduce the environmental impact to a minimum by using the smallest possible number of components, thus simplifying both the manufacturing process and the related consumption, the new NEW:DO models enable a Sustainable Innovation project that touches on all corporate areas and activities, ranging from the supply chain to work spaces and from human resources to the end product.

A beautiful, healthy and safe product in which GEOX’s breathable technology meets the neat and essential lines of leather, tanned through an innovative process that guarantees a “metal-free” production and treated with natural waxes. The special Strobel construction enables to stitch each piece using less adhesives and energy compared to other shoes.

The sole too is made from natural rubber, consisting of a vegetable material extracted from the Hevea tree, 100% recyclable and reusable. For S/S 2017, the codes of elegance, simplicity and sustainability inspire a new edition in 7 colour variations, which, besides the drummed leather, include also models made from reverse leather, going from the natural nuances of beige and brown to the fashionable shades of white, yellow and mid blue.