Rent a free bike bag in exchange for a photo on social media? This is Freitag's innovative proposal. As explained in the "Cyclist Manifesto", the brand proclaims: "We prefer access to property". Thus, until July 14, 2021, everyone can borrow an F153 JAMIE messenger for two weeks for free at FREITAG stores and selected dealers. All the brand asks in return is to send them a souvenir photo with the hashtag #ridewithfreitag.