Noleggiare gratis una borsa da bici in cambio di una foto sui social? Questa è l'innovativa proposta di Freitag. Come spiegato nel “Manifesto del ciclista”, il brand proclama: “Preferiamo l'accesso alla proprietà”. Così, fino al 14 luglio 2021, tutti possono prendere in prestito una messenger F153 JAMIE per due settimane gratis nei negozi FREITAG e nei dealer selezionati. Tutto quello che il brand chiede in cambio è di inviare loro una foto ricordo con l'hashtag #ridewithfreitag.
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