The Italian brand from Asola (Mantua) presented its new summer collections at Pitti Uomo, conceived with a single, important mission in mind: to demonstrate that in the technical and sports sector it is possible to reduce dependence on synthetic fibres derived from fossil fuels, without sacrificing performance. UYN has, in fact, developed new-generation bio-materials from vegetable ingredients, enhanced through the brand’s proprietary technologies, to guarantee high performance such as resistance, breathability, elasticity, fast drying and odour neutralisation.

UYN’s new proposal in footwear is inspired by nature to create technical models that accompany the active person in metropolitan adventures as well as outdoor explorations. The upper made from sock, completely seamless according to a technique exclusive to the brand, respects the natural shape of the foot and guarantees a superior level of comfort. The new Urban Trail sole offers extraordinary cushioning and optimal stability. This is thanks to the Mega Cushioning midsole and the special design of the tread, the front of which is inspired by the hoof of the ibex, the best climber in nature, for maximum traction on all terrains, while the rear reproduces the hoof of the horse and is able to absorb the forces of impact with the ground, increasing walking comfort.