The American artist and designer, Eli Russell Linnetz presented in Florence – with a fashion show at Palazzo Corsini – his new S/S 2024 collection of his label ERL, where he narrated his vision and his crossover world between fashion, cinema, photography and music, through a specific project conceived for the occasion.

In addition to the fashion show, the designer signed the installation of the central square of the Fortezza da Basso, transforming it into a film set expressly citing a famous Hollywood cult movie. Between imagination and creation, between the real and the verisimilar, Eli builds technicolour stories in which to watch as spectators or participate as actors. It is the game of “let’s make that”, of “Make Believe”, of the dream, not only American, to be believed intensely.

“It is with great emotion that I join the long list of heroes who have walked these roads before me. It’s like standing on the shoulders of giants – the waves of California swelling to the sky and then crashing over Florence, cradle of the Renaissance and magic – and a beauty that suddenly springs from nowhere. It is looking through magic glasses as the journey continues…”. – commented Eli Russell Linnetz.