“Live authentically” is the motto of U.S. POLO ASSN., the only brand under licence from the United States Polo Association, which has always stood for the authentic link between fashion and the sport of polo.

Taking a closer look at the new footwear collection for next spring-summer 2024, it appears increasingly sophisticated and characterised by new materials, colours and structures, always in keeping with the themes dear to the brand: sustainability, quality, sport and authenticity.

Among the novelties, we focus on the MARCS model, a trainer made of eco-friendly canvas fabric, declined in a variety of natural shades, with an extremely light and flexible sole and equipped with a natural and breathable cork insole.

The polo’s values and character are also reflected in the bags and accessories collection which, with each season’s renewal, offers models that mix American tradition with contemporary trends. The SS 24 bags collection welcomes bold and innovative proposals both from a chromatic point of view, with bright and vivid colours, and on the design front. A great novelty is the debut of the CEREMONY collection for the most exclusive and formal events: glamorous models with a classic allure, which acquire grit and character thanks to metal details, combining elegance and personality.