The occasion chosen for the debut of the brand founded by the Spanish motorcycle rider Toni Elias – Moto 2 world champion in 2010 and MotoAmerica Superbike champion in 2017 – together with his sister Laura was Pitti Uomo in January 2022, and not by chance: ELIAS024 wants , in fact, express the excellence of Made in Italy, with a capsule collection of shoes where sport and design blend harmoniously. An elegant and at the same time extravagant luxury collection, with a futuristic style, consisting of two models for women (high boots and over the knee boots) and one for men (high boots), in genuine leather and handmade in Italy, characterised by rubber dots that confer a unique racing style. The colour palette includes 11 variants, including classic black and white, but also neon yellow and purple. Why the name ELIAS24? Elias himself explains it: “My number 24, is also the symbol of my brand: the same one that made me successful and win many races. A success that I intend to achieve also with Elias024”.