The brand – founded in 2015 by Chu Suwannapha, Thai-born designer and South African by adoption – has been able to stand out in the contemporary men’s fashion scene thanks to an overwhelming mix of colours, shapes and textures. It is no coincidence that Suwannapha has been called the ‘prince of prints’. The creative force that comes from his background, combined with an innovative approach to combinations and volumes, uniquely celebrates contemporary Africa, incorporating its traditions and combining them with motifs such as batik or details such as origami or embroidery. Wide, square cuts determine an androgynous, experimental, future-oriented aesthetic.