The Italian rapper Fedez partners up with Bikkenbergs for a special edition of unisex sneakers proposed in a limited edition worldwide. With a number of platinum albums to his name, Fedez is also a genuine fashionista, a trait that he capitalised on in his collaboration with the creative director of Bikkenbergs, Lee Wood, and which led to the creation of an extraordinary sneaker model. In three glam colours: pop pink, vivid green, and bright blue in a colour degradé inspired by Los Angeles streetwear, the collection is characterised by a stylistic element that is much loved by the artist, a flame design – of which he also created a filter on Instagram – and which is presented in an all-over print on the footwear’s upper.
The collection combines the sportswear legacy of Bikkenbergs with the urban spirit of Fedez. Completing the project is the exclusive logo designed by Fedez and a special packaging that includes dual laces and a rubber charm that matches the colour of the sneaker’s upper.