Tamaris has chosen one of the most prestigious areas of the French capital to open its new flagship store, in the immediate vicinity of the Opéra metro station, amidst top international brands and tourist attractions.

The prestigious 130 m² shop is located in a historic building and is immediately visible thanks to a large LED wall above the entrance that serves as an outdoor advertisement, with highly attractive moving emotional images. Inside, customers can find an extensive product portfolio, including the Tamaris licence range and footwear.

The space is characterised by large white spaces, warm colours and a minimalist design, in a modern atmosphere that puts the product centre stage, as is customary for Tamaris. Digital touchpoints extending the content of the current campaign to the sales area provide additional inspiration and an atmospheric atmosphere. The Opera House is the first of a series of shops that Tamaris plans to open in France, a strategic expansion in one of the brand’s most important export markets.