The 10th edition of Super, the Show organized by Pitti Immagine and dedicated to women’s accessories and prêt-à-porter, confirms the new course set into motion by the show last year, along with the quality of its innovative format. From 23 to 25 September, in conjunction with Milan Fashion Week, more than 5 thousand buyers are expected to attend the Show in its new headquarters of The Mall in Porta Nuova, Milan:  an exhibition area of around 4,200 square meters, just around the corner from Piazza della Repubblica, and right between the historical centre and Archistar skyscrapers.

The protagonists will be the collections for the coming summer 2018 season, as an expression of an international and highly selective scouting, in complete harmony with the DNA of all the events bearing the Pitti Immagine label, which are aimed at the most demanding international buyers and the very best multibrand and online stores worldwide. At The Mall, in fact, both established and new brands will be present, with a focus on young Italian and foreign fashion designers and on experimental events.

It all starts with the ‘Super Talents new countries to watch’ special area, which shines the spotlight on the most interesting creative talents on the fashion panorama and on emerging brands, selected in collaboration with Sara Maino from Vogue Italia and Vogue Talents. In particular, the protagonists of this edition will be some designers coming from new fashion scenarios like the Philippines, Spain, Australia and Argentina: Ched Studio, Nous Etudions, Patricia Padrón, and Yousef Akbar.

Moreover, now in its third edition is ‘More Dash: Eye On The East’, the scouting project onto cutting-edge brands from Eastern European, realized in collaboration with More Dash, the showroom & PR agency launched by Daria Shapovalova, who is also the founder and creative director of Mercedes-Benz Kiev Fashion Day.