Salming Sport AB is a Swedish company that designs and develops high quality products for running, handball, floorball, squash and badminton.
Founded in 1991 and with a revenue of about 18 million dollars, Salming exports to some 60 countries, distinguished by its ability to develop cutting-edge products together with athletes, having developed and patented analysis labs for innovative running in Gothenburg, Stockholm and Zurich.
The latest addition to the Salming home is EnRoute which allows every runner to find and stay in their natural running stride. The Natural Running Support System™ is a complex shoe design system based on a holistic approach of running that involves the whole body. Salming can offer technologies that actually help to run in a correct and healthy way.
These include the Torsion Guidance System, and Torsion Efficiency Unit™, a midsole with raised rear heel cup, which acts as an anatomical reinforcement on the heel. The upper itself has been designed to merge perfectly with the outsole system using a Wrap Around Design concept, as well as the fully integrated lacing system in the upper which uses the ExoSkeleton™ technology to hold the foot in place without yielding.
The cushioning and reactivity properties of the sole are ensured by the perfect mix of shock absorbing and light feel delivered by the Recoil™ and Recoil R™ technologies.