Famous for his conceptual streetwear, Finnish designer Rolf Ekroth presented at the high-end menswear fashion show, Pitti Uomo, the green collection of his brand founded in 2019, which is made from Bio2®Textile. It’s an innovative material similar to cotton developed by the Finnish energy company Fortum, starting from agricultural waste straw. The collection, presented in an exclusive video, is inspired by the photographs of Leo Montonen, famous for his iconic images of the Finnish countryside during the 1920’s and 1930’s.