A 100% Made in Italy sneaker brand with an approach and lifestyle inspired by free time (“Time off”) and the desire to have fun together (“Let's play together!”), OFF PLAY debuts online with the launching of its e-commerce platform: www.offplay.eu. Protagonist of the B2C digital debut is the SS21 collection with many proposals always in the spirit of quality craftsmanship and a lively and contemporary design, which will be followed each season by the bestsellers of the brand and made available through global distribution. In terms of operating systems, OFF PLAY has chosen Shopify, a merchant-first business model based on innovative technology that guarantees a competitive advantage in retail, while offering an intuitive, fluid, and engaging shopping experience for all of the brand’s customers around the globe. Created by a group of sneaker-loving experts coming from the sectors of product development, design, and marketing, it is produced by Nice Footwear, an Italian leader in the production of quality footwear and partner to numerous brands in the fashion industry.