The fourth edition of Momad Shoes, the International Footwear and Accessories Trade Show, which brings together the very best in Spanish and international production, was held from 22 to 24 September at IFEMA-Feria de Madrid. This edition of the Show recorded an encouraging growth trend, with a 5% rise in visitor turnout over the previous edition, for a total of 5,097 accredited visitors, 9.7% of whom were foreign professionals. Especially important was the strong presence of buyers from Portugal (33.4%), France (8.4%) and Italy (3.9%), as well as from Mexico, Colombia, and Chile.
Momad Director Jaime de la Figuera asserted that the expectations set for this edition were more than met. “The data is reasonably favourable and allows us to gain momentum to keep going and work on bolstering the presence of exhibitors and brands at the fifth edition”.
Presenting the collections for the coming summer were more than 220 exhibitors, representing 400 brands of footwear and accessories present in Hall 4 and 6 of IFEMA, with 8,400 net square metres of exhibition space, thus confirming the Spanish trade show as the main platform of reference for the industry, fashion, and innovation.
The recently concluded edition once again maintained a clear exhibition concept divided according to product type, with Hall 4 hosting the leading brands of footwear and bags in the Metro Space; while casual, urban, and comfort footwear collections were proposed in the Casual section. Handicraft and niche products were instead presented in the Contemporary section; while children’s footwear was in Kids. Moreover, Hall 6 hosted collections aimed at young people, as well as urban, modern and sports footwear in Fast & Young. Momad Shoes dedicated attention also to leather goods, as well as to environmentally friendly and socially responsible products in the Sustainable section.
Among the brands of footwear that chose Momad Shoes to showcase their products were well-established realities such as Mascaró, Mayoral, Pons Quintana, Pura López, Chie Mihara, Pertini, Luisetti, Wonders, Victoria, Exé, ChiKa10, Xti, Vidorreta, Alma en Pena, Coolway, Gioseppo, Mustang, Paredes, Hannibal Laguna and Koala Bay, alongside emerging brands like Dorothy Mambo, Abraham Zambrana and Las Pacas. Even children’s brands had a bigger area in which to exhibit, with names like Acebo, Guantitos, Pachocle and Calzados Xiquets, along with more Portuguese exhibitors than previous editions.
Once again, Madrid was transformed into a huge meeting point for professionals to discover the latest footwear, jewellery, accessories and decoration collections, thanks to the concurrent fairs of Intergift, Bisutex and MadridJoya.
Especially noteworthy at this edition was the international buyers’ programme, which brought to Momad Shoes representatives from prominent Latin American establishments and distribution groups such as Ripley (Chile), Almacenes de Prati (Ecuador), Chapur (Mexico), La Marina (Mexico) and Piaggi (Mexico). On a national level, the event was also attended by important Spanish distribution groups and chains such as El Corte Inglés, Bravo Java and Privalia.
New to this edition, was the Solidary Footwear initiative, realized in collaboration with the Mensajeros de la Paz Foundation, with the intention of helping underprivileged families by donating shoes made by the exhibitors.
Finally, the Momad Shoes Organising Committee has already set the dates for the 2018 editions of Momad Shoes: from 2 to 4 March, and from 7 to 9 September, at IFEMA-Feria de Madrid.
