The protection of Made in Italy must pass through the introduction of mandatory country of origin information. On 4 December, this is what Siro Badon asked of the government’s institutions at Palazzo Chigi during the presentation of the project “Strategies for actively defending Made in Italy footwear. The Fermano-Maceratese district in the new scenario of globalization” curated by the Eurispes Research Institute. “If the founding value of our products lies in the authenticity of the excellence of those who produce them, it is fundamental and necessary for absolute transparency to be guaranteed in Europe. – declared Siro Badon – This reform must be a political priority of the Government, because ‘Made in’ legislation protects the company that creates value and develops a culture of work in the territories in which it is rooted. We must start from this point in reinforcing a critical industry for the economy, made up by excellences and expertise of the highest level. Cer
tainly, producing in Italy is not advantageous, because of the costs of labour and the excessive number of legal-legislative uncertainties, but it’s fundamental. Customers from around the world and the most important fashion brands are in fact willing to pay a premium price for Made in Italy. If we don’t want to lose ground in international markets and pay an extremely high price both economically and socially as a consequence, there is no other choice but to make the demands of our industrial legacy heard on an international level”.