This past October’s edition ended with good results in terms of turnout, with a total of 1,600 operators in attendance, and an ordering trend in line with the overall trend of the German market. As, in fact, commented by Giovanna Ceolini, Vice President of Assocalzaturifici who is responsible for the European market: “We met up with a significant number of buyers, chains, and retailers, and this underlines the important role of Moda Made in Italy for our small and medium-sized businesses, which are looking for certainties in what is a moment of great uncertainty in the German market”.
The show’s pathway of renewal that was first set into motion in October 2016 continues, with important results both in terms of positive feedback by customers and the growth of the fair. Operators, in fact, appreciated the new layout chosen for Hall 4 – Atrium, which streamlines the amount of time needed to visit the fair, while underlining the value of the collections on show, with the aim of stimulating a market that is very careful of pricing and especially hard on the highest segments of the range, with a business community that is cautiously waiting to see what the future holds in store.
Moda Made in Italy in any case confirms itself to be for all intents and purposes a privileged showcase for bringing the latest fashion trends to the German market, while also representing the ideal occasion for completing and enriching orders, as well as taking advantage of what is the last opportunity on the trade fair calendar in a relaxed and friendly atmosphere. “Moda Made in Italy allows us to work in a professional setting guaranteeing privacy to those requesting it and, in what is a time of difficulty, this is exactly what businesses need. For us participation is a must” – claims Liz Fedder-Kramer, owner of Liz Fedder Shoe & Style, a historic agency that has successfully been bringing important Italian brands to the German market for a number of years.
Now the spotlight is moving towards the next edition, when the event will celebrate its 50th anniversary from 25 to 27 March 2018. Protagonists will be the 200-plus collections of the Fall Winter 2018/19 season and the re-stockings for S/S 2018, with footwear produced in Italy and Europe in the mid-to-high end range of the market, which is destined in particular for sector operators coming from south central Germany, Austria, and Switzerland, who for 20-plus years have shown a keen interest in the excellence of Made in Italy footwear.
The March edition will once again renew the partnership with WGSN, an international fashion trend consulting firm, allowing Moda Made in Italy to present dealers with footwear fashion trends and provide them with useful information for better understanding consumers’ needs and finalising their sales strategies in Germany and elsewhere.
Finally, in support of the event, during the three days of Moda Made in Italy, all the permanent showrooms of MOC will be open to the professional public, with the presentation of more than 230 brands.
