FRAU invests in its return to MICAM with determination and awareness, restarting from the iconic Fall Winter 2022-23 collection to leave behind its mark in what is the 70th anniversary since its foundation in 1952, while reinforcing its strategy geared towards international markets. From wholesale distribution, to retail, after more than 1,000 multibrand stores and 6 flagship stores in Italy, FRAU in fact focuses on expanding its presence beyond national borders to arrive in Austria, Switzerland, Greece, Spain, Slovenia, Turkey, and Japan, while always recounting the Italian spirit of the product, but in a unique and innovative key.  

 “We return to Micam with a renewed enthusiasm, presenting the FW 22/23 collection, which will be available in stores in the period that marks our 70th anniversary, strong from our history and a future-oriented outlook that come together at FRAU. We are also proud to represent a ‘Made in Italy’ that protects the supply chain, territory, and workers, while producing long-lasting quality footwear. Values that have always guided us and which have allowed us to have a greater awareness today” – declares Gabriella D’Arcano, President of Frau.

In conjunction with this targeted and well-appointed strategy for expansion, new impulses arrive also from the style office, which has developed a collection that looks to a future for excellence, which is always state-of-the-art, proposing innovative matchings and contemporary models for women and men who are attentive to style. The Frau Fall Winter 2022-23 collection in fact reinterprets the across-the-board and timeless DNA of the brand, with important stylistic novelties: in women’s, a new balance is achieved between footwear with a heel, platforms, partywear, and comfortable silhouettes. Chelsea boots and combat boots are renewed in their volumes, with track platform soles and moccasins with boyish lines. In men’s, instead, the key words are comfort and multifunctionality, with versatile products in line with the “less is more” approach. We find Hiking boots for the city, penny loafers with voluminous soles, and Chelsea boots developed in a dual key, both elegant and with a sporty attitude. A perfect mix of passion, attention, and quality, for a collection that wants to leave its mark behind.