The new boutique, which extends over an area of 40 square metres, houses the men’s, women’s and children’s collections of the brand, which has designed both interiors and furnishings in collaboration with architects Serena Santini and Filippo Santoni. A contemporary context, characterised by a sophisticated minimalist rigour enhanced by raw concrete and granite finishes, where footwear collections will be in the spotlight.
The D.A.T.E. flagship store in Brera is part of a broader plan that envisages an international retail expansion strategy, with the opening of other mono-brand boutiques in major fashion cities, including Paris, Dubai, Tokyo and Seoul, over the next two years.
These projects have been made possible also by the good trend of the brand, which closed 2016 with a 25% increase in turnover thanks to the presence of its products in more than 800 multi-brand stores all over the world.