A mood that has always distinguished the essence of Cult, an icon of an unconventional aesthetic in the lifestyle scene.

“The debut on the catwalk, is much more than a fashion show. It is the beginning of a new chapter, a crucial moment to consolidate CULT’s position among the prêt-à-porter brands that are protagonists of the fashion week. We decided to reach this goal gradually”, said Massimiliano Rossi, general manager of Zeis Excelsa.

The spin off on apparel, in fact, is part of a larger project initiated by the Group with the merchandise expansion thanks to the licensing agreements dedicated, respectively, to the bags and accessories sector and to kids footwear, he concludes.

With the event during Milan Fashion Week, Zeis Excelsa, the Group that has the brand in its portfolio, underlines the tangible result of an evolutionary path started with the development of a total look signed Cult.