This will be an increasingly international edition, rich in new contents

says Francisco Santos, President and founder of Couromoda, the fair dedicated to shoes, leather goods, and fashion accessories. The show will be held in the exhibition complex of Expo Centre Norte, along with São Paulo Pret à Porter. The event has never changed show dates, and has always been held in January showcasing

not only fall-winter collections, but also ready-to-wear fashion for the summer, attracting buyers coming not only from all of Brazil, but also from Central-Southern America, Europe, the USA, Asia, and the Middle East. In other words –concludes Francisco Santos, Couromoda is a meeting place for Brazilian fashion, a thermometer of the market’s trends, and can be considered the main channel connecting the industry to retail.

For Jeferson Santos, Director of Couromoda

the 2018 edition will be a high point not only for presenting the latest trends and the added value that Brazilian footwear offers buyers from around the world, but will also be the occasion for pinpointing new production realities which, through the fair, will present themselves for the first time to the public of buyers.

There will then be the programme of events dedicated to exhibitors, with more than 1000 brands presen,  and visitors, with buyers coming from 60 different countries.

In the meantime, in November, Couromoda proposes a bona fide “pre-selection” of the fall-winter known as Couromoda Connections&Collections, which will be held from November 10th to 12th, always at the Expo Centre Norte in São Paulo.
It will offer both exhibitors and buyers a preview of the trends that will subsequently be proposed in January.

There will then be a number of extremely important collateral events. Among them will be included Couromoda Digital; 3 days of discussion dedicated to innovation, technology, and the future of the fashion market in the digital age; and European Shoe Case, with the most successful products and shows in Europe. These two special events will be realized in collaboration with Fotoshoe and Arsutoria, thanks to the presentation of Georgia Roehe, who is part of our trends research team.