After months of successful tests, “Tmall” – which is part of the Alibaba Group, one of the biggest e-commerce sites of brand products in the world – launched Caprice as new footwear brand on its platform.
“In China, there are more than 800 million Internet users – commented Jürgen Cölsch, CEO of Caprice – and thanks to the Alibaba fashion platform, we’ve found the best way to make our products available to the entire nation.”
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