In China, the first step will be the opening of a flagship store at the Peking China World mall, representing one of the country’s leading luxury malls. In February, the name of the Chinese actor who will become the brand ambassador will also be announced.

In Italy, after the inauguration of the Milan offices and showroom in Porta Venezia and the strategic participation in Pitti Uomo, Bally will open a new flagship store in the heart of the Milan fashion district, on the corner between via Montenapoleone and via Alessandro Manzoni.

In the new shops, shoes and accessories will be joined by collections of eyewear, as part of the licensing agreement with Marcolin, which will also distribute them in its own stores in Asia.