In keeping with the tradition of the last 25 years, the appointment with high-end fashion accessories has been renewed with the new edition of Premiere Classe to be held in Paris from 8 to 11 September at the Parc des Expositions in Porte de Versailles, in synergy and in conjunction with Who’s Next, the other leading event dedicated to prêt-à-porter fashion apparel.
The protagonists of Premiere Classe will be the Summer 2018 collections of footwear, but also leather goods, leather accessories, jeweller and bags, while Who’s Next will bring together 1600 international brands of women’s ready-to-wear fashion, divided up into five different sections (Fame, Private, Trendy, Urban and Studio).

More than 50 thousand professional visitors coming from France and around the world are expected to attend.
The theme of the September edition will be the ‘Positive Community’, which emphasizes a shared sense of belonging with the goal of offering a global outlook to the fashion industry in terms of new professions, innovations, instruments, know-how, and merchandising.
Instead, as far as the Retail Expert Club is concerned, it will propose itself as a ‘Fashion Solutions’ space in Hall 3 that is aimed at an extremely extensive audience of retailers, brands, and consumers, offering them new instruments and services. It will also be a meeting place that will allow retailers to better understand key problems in the fashion industry, while helping them to improve their approach to the market through in-depth analyses, conferences, and laboratories, and discover new business solutions for traditional retail, e-commerce, and commercial properties.

Instead, as far as fashion trends are concerned, visitors will be able to take advantage of the innovative “The Gallery Store” service, which has been developed in collaboration with the Trend Union team of the Lidewij Edelkoort Studio, offering a new approach to visiting the fair and to retail sales. It will be a ‘dedicated’ area, where a “signature” collection of ready-to-wear accessories and lifestyle trends will be presented, together with merchandising and service-oriented solutions.

Finally, a number of parallel events will take place in conjunction with Who’s Next /Premiere Classe, offering new opportunities for brand promotion and distribution, as well as new meeting places for consumers. After the collaboration with Citadium, at this edition, Who’s Next, in partnership with «We Love Green», will present a music festival promoting eco-responsibility as part of the project “We Love Green Market by Who’s Next”: a selection of 4 brands that will exhibit their products in a ‘green’ area.