The desire to re-wear the famous velvet jumpsuits, a true hallmark of the look sported by “analog era influencers” such as Paris Hilton and J Lo, prompted the brand to launch the exclusive Heritage Collection capsule. The line, a pure homage to the brand’s origins, reinvents the iconic suit for today’s market.

Accessories also celebrate the brand’s roots, presenting prints inspired by Juicy’s “historic realm” with the distinctive heraldic logo. Handbags, in classic palettes of pink, black, and brown, cover the original side bow design and metal or leather key chain. Soft velvets with convex-effect embroidery and playful details are repurposed to enhance the brand’s most authentic, deep and meaningful soul. Alongside Juicy’s iconic lines we find a new line of garments and accessories inspired by the 1996 film “Romeo + Juliet” directed by Baz Luhrmann.