Dopo mesi di test di successo, “Tmall” – che fa parte del Gruppo Alibaba ed è uno dei più grandi siti di e-commerce di prodotti di marca del mondo – ha lanciato Caprice come nuovo marchio di calzature sulla propria piattaforma.
“In Cina ci sono oltre 800 milioni di utenti Internet – ha affermato Jürgen Cölsch, Ceo di Caprice – e grazie alla piattaforma di moda di Alibaba abbiamo trovato il modo migliore per rendere i nostri prodotti disponibili in tutta la nazione”.
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