Chicco, a style that can be personalisedHaving just celebrated sixty years of activity, the brand still manages to keep pace with its youngest fans: Chicco is a true icon in the kidswear sector and much more. One year ago, it in fact revamped its footwear project, choosing Pitti Bimbo as the stage for its launching.

Jul 11, 2019
Posted in: , News


This past June, returning to the Florentine childrenswear trade fair, Chicco presented a new line of customisable shoes. A funCHICCO play of fashion that does not miss out on conquering the brand’s littlest fans.

This line of sneakers is in fact fitted with fun-filled emoticon-patches: a smiley another emoticon that winks, and yet another that grimaces. Depending on the choice, a clear message can be sent to whoever might be around: I’m happy, I’m joking, and ouch, that hurts!

Together with the sneakers is also an extremely trendy line of glittery sandals that can be personalised through masks that can be applied to the front of the shoe with writings like “rock” or with cute little kitten faces.

By playing around with the patches provided, the most suitable look can be chosen to create a unique and one-of-a-kind style!

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