Vela Sport Italia, a style for every manConstant upgrading and continuous stylistic research: these are the key traits that have been supporting Vela Sport Italia’s activities for the last 25 years, allowing the brand to conquer international markets with a targeted proposal.
Founded in the mid-Nineties in the district of Caserta, Vela Sport Italia initially specialised its production in classic men’s footwear with the brand Gianni Russo. 100% Made in Italy and characterised by a superior quality and style, Gianni Russo shoes soon carved out a place of honour for themselves in the very best European boutiques, to then conquer an important position in the markets of Japan, South Africa, and the rest of the world.
To expand its clientele and satisfy a contemporary demand, which is more oriented towards the fashion and sports segments, Vela Sport Italia decided to invest in these two segments. Thus, Gianni Russo’s orientation turned towards fashion, enriching its collections with a contemporary style and striking vintage touches, while also giving life to the RossoItalia brand, which, starting with its red logo in a typical Ferrari font, would like to embody the sporty spirit celebrated by its stylish and elegant sneakers.
The group further expanded with the acquisition of Bruno Cascinelli, a brand that is based on the renowned Neapolitan tradition of shoemaking and tailoring, which is characterised by extreme elegance and sophistication. In fact, Vela Sport Italia’s top of the range footwear is produced under this brand: an entirely Made in Italy proposal where the very best leathers and finest finishes are used.
“We are mainly focused on offering the contemporary man a 360° proposal – explains Gianni Russo, owner of the group – that includes classic, vintage fashion, and sporty styles: the diversification of the offering has shown itself to be an excellent strategy for intercepting the change that has occurred in retail and for better positioning ourselves on international markets. With Bruno Cascinelli, we provide mature men with an elegant and timeless style; while Gianni Russo is dedicated to the contemporary man, who is up-to-date on the latest trends, but still in search of his very own style. Rosso Italia, instead, is aimed at those men requiring a sporty style, which in any case is characterised by a special appeal”.
Vela Sport Italia: craft workmanship, quality, style, and Made in Italy, for contemporary men.