Historic founder of Farfetch, Josè Neves relaunches Swear, the brand of sports footwear that he first launched 22 years ago. The new project is aimed at positioning the brand on the luxury segment range and on personalized products on two fronts. The first, within 48 hours of placing the order, allows customer to choose the style, colour, and materials of the footwear. The second, instead, allows the customers to create their own exclusive models, which will subsequently be made by hand and delivered within four to six weeks of placing the order.

As was to be expected, Farfetch will be the exclusive partner for the distribution of Swear footwear. Moreover, on the website, monthly presentations of new styles for the sneakers will be featured. The shoes will subsequently be sold at a price ranging between 240 to 7900 euros, in accordance with the kind of material(s) selected, including crocodile, python, and ostrich leathers.