Sugi takes over Franklin&MarshallSugi International has signed a two-year, worldwide license agreement with Franklin&Marshall, committing to take over the brand by 2022.
Another important acquisition for Sugi International, the footwear trading company with headquarters in Hong Kong that has important brands (like Replay) in its portfolio, which now takes on the direct management of the license for the development, production, and sales of Franklin & Marshall branded footwear. Excluded from the license are the production and distribution of the adult and children’s apparel collections, which will be managed by highly qualified partners.
“Franklin&Marshall embodies a bona fide philosophy of authentic values, expressed for over 20 years in every single garment. – declared CEO of Sugi International, Massimo Sinigaglia (here pictured) – The American college spirit, where respect, friendship, a love of sports and complicity between classmates are all fundamental rules for the well-being of the group. There is nothing vintage about it; indeed, it evokes principles that are more relevant than ever and closer to the heart of today’s consumer”.
“I am proud that our brand could create interest in a solid group with proven know-know like Sugi International Ltd. – replied Giuseppe Albarelli, co-founder and owner of Franklin&Marshall – Since 1999, our brand has written important pages in the history of collegewear, while remaining true to its own DNA and the principles of quality that have made it a cult not only for teen generations”.
Sugi International, between its own brand products, those in licensing, private labels and tailor-made products, sold 10 million pairs of shoes in 2018 in 45 countries. It relies on an international team of designers located between Italy, Spain, and China and a network of suppliers selected in accordance with the needs of its customers.
The Verona-based brand of Franklin&Marshall was launched in 1999 by Giuseppe Alberelli and Andrea Pensiero: with a style inspired by the world of American colleges, its sportswear-oriented lines and materials are interpreted with a contemporary taste. 70% of its revenue is generated in foreign markets.